



Urth Caffe is one the earliest boutique coffee shops that uses only organic coffee bean to serve quality drinks to its customers. There are a total of five branches of the caffe, and the common architectural element used in all the stores is the Spanish style mosaic. The new logo design aims to avoid using overused coffee cup shape for coffee shop logos. The modified logo preserves the important graphic element of the original logo, the heart shape, while updating the color palette to have a similar but more contemporary tone.